What happens when you’re a Brooklyn-based illustration studio that releases an absurdly, ridiculously, profusely detailed chart of beer? Unable to top this perfect intersection of high-minded design and sudsy, sudsy illustration, do you just pop a cold one and close up shop? Or do you put a fresh coat of wax on that handlebar mustache, grab another cronut, and get back to work?
Pop Chart Lab did the latter, doubling down on their design that’s been in the works since 2010 to create this 60-by-40-inch malty monstrosity calledThe Magnificent Multitude of Beer. That’s 5 feet wide. In fact, once the crew added in a whole new level of beer subgenres—like West Coast IPA and vegetable beer—the print ended up so large that Pop Chart Lab had to find a new printing crew capable of handling the job.